November 2021 - Present
• Planned execution of 250+ luxury events, resulting in decisive
brand visibility improvement.
• Steered in-house production unit for event fabrication, streamlining
production workflows and ensuring 100% on-time execution.
• Generated 50+ prospects through targeted event strategies,
converting a high percentage into active clients.
• Supervised the factory production for event setups, ensuring a
100% on-time delivery rate.
• Developed and maintained budgets for all events, achieving 5%-
15% increase in profitability margins.
• Led cross-functional teams to ensure 100% seamless coordination
between clients, designers, and manufacturers.
• Reduced production costs by an average of 10% through process
optimization and strategic sourcing.
• Shaped high-profile events for 50+ brands such as Audi, Sephora,
Etihad Airways, Du, and Google, enhancing brand recall.
• Implemented activities like live polling and Q&A sessions, which
resulted in a 40% increase in participant engagement.
• Devised new vendor partnerships, decreasing lead times by an
average of 20% and improving service quality.
• Trained and mentored a team of over 10 event coordinators,
boosting team efficiency.
July 2021 - October 2021
• Administered social media for critically acclaimed "Al Taiq (On
The Road)" series, increasing social media engagement by 50%.
• Boosted Instagram followers by 40% in four months through
targeted social media campaigns.
• Co-ordinated with influencers and media partners to enhance
brand visibility, increasing viewership by 30%.
• Created and executed a content calendar that increased post
consistency by 60% and audience engagement by 20%.
• Analyzed social media metrics and adjusted strategies to
improve reach and engagement by 25%.
February 2021 - June 2021
• Managed Channel Marketing for TCL across 2 areas - Levant &
Kuwait markets.
• Recruited, hired, and trained over 30 marketing and sales
specialists, increasing team productivity by 40%.
• Administered quarterly marketing budget, optimizing spend to
remain 100% within planned budget.
• Led 4 market research initiatives to identify growth opportunities,
resulting in increase of TCL market share.
• Guided product launches and events, achieving 95% attendance
from key stakeholders and customers.
November 2019 - April 2020
mystery shopping that enhanced pricing strategy accuracy.
influencing strategic decisions and operational improvements.
October 2018 - October 2022
April 2017/2018/2019
Led a team of 50 cross-functional personnel while
handling logistics for 5
competition stations.
Liaised with 50+
international chefs as part
of the global event.
January 2015 - January 2016
• Assisted large lines of customers in a quick & efficient manner
• Reached the sales target monthly
➢ B.A. Advertising & Marketing
Notre Dame University - Lebanon
➢ Google Certified: Fundamentals of Marketing
➢ Eventis Marketing Dubai
➢ Al Wadi Al Akhdar Management Department
➢ Arabic: Native
➢ English: Fluent
➢ French: Fluent
➢ Event Production
Management
➢ Event Planning
➢ Strategic Event Execution
➢ Cross-Functional Teams
➢ Budget Management
➢ Vendor Management
➢ Supplier Relationship
Management
➢ Social Media Management
➢ Digital Marketing
➢ Public Relations
➢ Client Relationship
Management
➢ Market Analysis
➢ Project Coordination
➢ Stakeholder Engagement
➢ Brand Activation
➢ Data Analysis
➢ ROI Optimization
➢ Fishing
➢ Camping
➢ Outdoor Activities
➢ Scout Member in the Lebanese Scout Association 2002 - 2021
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